Concepedia

Mitchell J. Lovett

MJ

16

Publications

1K

Citations

14

H-Index

2005

Active since

Affiliations

University of Rochester(Current)

Hebrew University of Jerusalem

Reichman University

Duke University

University of Minnesota

Mitchell J. Lovett is an author at University of Rochester specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand StrategyBrand AwarenessBrand DevelopmentArtsPoliticsEconomics

Publications per year

2005–2022

16

Publications

16

On Brands and Word of Mouth

Mitchell J. Lovett, Renana Peres, Ron Shachar · Journal of Marketing Research · 2013 · 438 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +16

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Mitchell J. Lovett, Richard Staelin · Marketing Science · 2016 · 160 citations

Entertainment Marketing, Emerging Media, Digital Marketing +34

A Data Set of Brands and Their Characteristics

Mitchell J. Lovett, Renana Peres, Ron Shachar · Marketing Science · 2014 · 64 citations

Customer Satisfaction, Consumer Research, Brand Strategy +18

How Does Financial Performance Affect Marketing? Studying the Marketing-Finance Relationship From a Dynamic Perspective

Mitchell J. Lovett, J. B. MacDonald · Journal of the Academy of Marketing Science · 2005 · 47 citations

Financial Perspective, Financial Management, Management +6

Targeting Political Advertising on Television

Mitchell J. Lovett, Michael Peress · Quarterly Journal of Political Science · 2015 · 45 citations

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