34
Publications
3.4K
Citations
27
H-Index
1997
Active since
Ron Shachar is an author at Tel Aviv University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchPoliticsAdvertisingSocial SciencesPolitical BehaviorEconomicsStatistics
Publications per year
1997–2020
34
34
Mitchell J. Lovett, Renana Peres, Ron Shachar · Journal of Marketing Research · 2013 · 438 citations
Customer Satisfaction, Digital Marketing, Brand Strategy +16
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