Avery Haviv

Measuring and Understanding Brand Value in a Dynamic Model of Brand Management

Ron N. Borkovsky, Avi Goldfarb, Avery Haviv et al. · Marketing Science · 2017 · 59 citations · Full text

Business, Business Economics, Economics +16

Intertemporal Demand Spillover Effects on Video Game Platforms

Avery Haviv, Yufeng Huang, Nan Li · Management Science · 2020 · 56 citations

Social Sciences, Business Economics, Economics +15

Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment

Nicole Robitaille, Nina Mažar, Claire I. Tsai et al. · Journal of Marketing · 2021 · 37 citations · Full text

Business, Marketing, Psychology +14

Frontiers: Digital Hermits

Jeanine Miklós‐Thal, Avi Goldfarb, Avery Haviv et al. · Marketing Science · 2024 · 19 citations

Social Sciences, Information Systems, Management Information Systems +10

Brand Building to Deter Entry and Its Impact on Brand Value

Ron N. Bar, Avery Haviv · Management Science · 2023 · 18 citations

Business, Marketing, Strategic Management +13