Frontiers: Digital Hermits

Jeanine Miklós‐Thal, Avi Goldfarb, Avery Haviv, Catherine E. Tucker

Marketing Science · 2024 · 19 citations · 14 references

Concepts

Abstract

As firms accumulate more data, users’ data-sharing decisions may polarize. Some users may share all data, whereas others may share no data, becoming “digital hermits.”

References

14