Concepedia

Assortment Diversity

Assortment Diversity is a retail strategy construct that refers to the breadth and variability of distinct product categories, styles, or variants offered within a retailer’s assortment, distinguishing it from narrower assortment approaches by emphasizing heterogeneity in product offerings to meet diverse consumer preferences.

30

Publications

2.5K

Citations

74

Authors

47

Institutions

Publications per year

2017–2026

8

Parents

Publications

30

Variety for sale: Mass customization or mass confusion?

Cynthia Huffman, Barbara E. Kahn · Journal of Retailing · 1998 · 890 citations · Full text

, , +17

Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Susan M. Broniarczyk, Leigh McAlister · Journal of Marketing Research · 1998 · 381 citations

, , +10

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Aner Sela, Jonah Berger, Wendy Liu · Journal of Consumer Research · 2008 · 261 citations

, , +14

More choice is better: Effects of assortment size and composition on assortment evaluation

Harmen Oppewal, K. Koelemeijer · International Journal of Research in Marketing · 2005 · 202 citations

, , +6

How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment

Dokyun Lee, Kartik Hosanagar · Information Systems Research · 2019 · 193 citations

, , +14

1–5 of 30

Authors

74

  1. DR
    Dana Rupe

    Iowa State University, United States

    2 publications · 20 citations

    2

    h-index

  2. KH
    Kartik Hosanagar

    University of Pennsylvania, United States

    2 publications · 239 citations

    2

    h-index

  3. DL
    Dokyun Lee

    Boston University, United States

    2 publications · 239 citations

    2

    h-index

  4. GI
    Grace I. Kunz

    Iowa State University, United States

    2 publications · 20 citations

    2

    h-index

  5. RL
    Roger Layton

    UNSW Sydney, Australia

    1 publications · 12 citations

    1

    h-index

1–5 of 74

Institutions

47

  1. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    5 publications

    1K citations

  2. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    5 publications

    951 citations

  3. Iowa State University

    Ames, United States

    2 h-index

    4 publications

    40 citations

  4. University of Chicago

    Chicago, United States

    2 h-index

    4 publications

    87 citations

  5. Stanford University

    Stanford, United States

    2 h-index

    4 publications

    831 citations

  6. UNSW Sydney

    Sydney, Australia

    1 h-index

    1 publications

    12 citations

  7. Howard Hughes Medical Institute

    Chevy Chase, United States

    1 h-index

    1 publications

    24 citations

  8. University of Palermo

    Palermo, Italy

    1 h-index

    2 publications

    20 citations

1–8 of 47

Venues

  1. Journal of Retailing

    3 publications · 1.1K citations

    3

    h-index

  2. Journal of Macromarketing

    1 publications · 12 citations

    1

    h-index

  3. Marketing Science

    1 publications · 84 citations

    1

    h-index

  4. Biodiversity Heritage Library (Smithsonian Institution)

    Repository · 1 publications · 22 citations

    1

    h-index

  5. SSRN Electronic Journal

    Repository · 1 publications · 46 citations

    1

    h-index

1–5