Grace I. Kunz

Individual differences, motivations, and willingness to use a mass customization option for fashion products

Ann Marie Fiore, Seung‐Eun Lee, Grace I. Kunz · European Journal of Marketing · 2004 · 207 citations

Individual Differences, Consumer Research, Mass Production +19

Relationships between optimum stimulation level and willingness to use mass customisation options

Ann Marie Fiore, Seung‐Eun Lee, Grace I. Kunz et al. · Journal of Fashion Marketing and Management · 2001 · 83 citations

Behavioral Decision Making, Brand Strategy, Consumer Research +29

Acceptance of Mass Customization of Apparel: Merchandising Issues Associated With Preference for Product, Process, and Place

Seung-Eun Lee, Grace I. Kunz, Ann Marie Fiore et al. · Clothing and Textiles Research Journal · 2002 · 82 citations

Mass Customization Program, Customer Satisfaction, User Perception +13

Psychographic Variables Affecting Willingness to Use Body-Scanning

Ann Marie Fiore, Seung Eun Lee, Grace I. Kunz · Journal of business and management. · 2003 · 38 citations

Behavioral Decision Making, Psychology, User Experience +4

Behavioral Theory of the Apparel Firm: A Beginning

Grace I. Kunz · Clothing and Textiles Research Journal · 1995 · 18 citations

Textile Education, Fashion, Consumer Research +14