Concepedia

Seung-Eun Lee

SL

6

Publications

315

Citations

6

H-Index

2002

Active since

Affiliations

Central Michigan University(Current)

Seung-Eun Lee is an author at Central Michigan University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessEngineeringConsumer BehaviorConsumer ResearchInteractive MarketingFashionMaterial ScienceCustomer Satisfaction

Publications per year

2002–2018

6

Publications

6

Understanding factors affecting consumer intention to shop in a virtual world

Tanya Domina, Seung-Eun Lee, Maureen MacGillivray · Journal of Retailing and Consumer Services · 2012 · 155 citations

Consumer Intention, Customer Satisfaction, Online Customer Behavior +12

Acceptance of Mass Customization of Apparel: Merchandising Issues Associated With Preference for Product, Process, and Place

Seung-Eun Lee, Grace I. Kunz, Ann Marie Fiore et al. · Clothing and Textiles Research Journal · 2002 · 82 citations

Mass Customization Program, Customer Satisfaction, User Perception +13

Apparel brands’ use of Facebook: an exploratory content analysis of branded entertainment

Ben Touchette, Morgan Schanski, Seung-Eun Lee · Journal of Fashion Marketing and Management · 2015 · 35 citations

Entertainment Marketing, Digital Marketing, Consumer Research +24

Factors Influencing Pro-Environmental Behaviors in Craft Businesses

Jennifer Vanderploeg, Seung-Eun Lee · Clothing and Textiles Research Journal · 2018 · 20 citations

Environmental Performance, Engineering, Sustainable Development +22

Dispersion polymerization of acrylamide in methanol/water media

Ki-Chang Lee, Seung-Eun Lee, Bong-Keun Song · Macromolecular Research · 2002 · 13 citations

Materials Science, Engineering, Polymer Technology +4

Rows per page

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