Concepedia

Ben Touchette

BT

1

Publications

35

Citations

1

H-Index

2015

Active since

Affiliations

Central Michigan University(Current)

Ben Touchette is an author at Central Michigan University specializing in interactive marketing, consumer behavior, and brand equity.

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Publications per year

2015–2015

1

Publications

1

Apparel brands’ use of Facebook: an exploratory content analysis of branded entertainment

Ben Touchette, Morgan Schanski, Seung-Eun Lee · Journal of Fashion Marketing and Management · 2015 · 35 citations

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