Assortment Strategy is a retail planning framework that specifies the range and variety of products offered to consumers within a category, channel, or store, distinguishing it from related strategies by its focus on balancing breadth, depth, and relevancy of merchandise to meet target market needs and optimize performance outcomes.
220
Publications
17.4K
Citations
399
Authors
239
Institutions
Publications per year
2017–2026
77
Publications
220
Variety for sale: Mass customization or mass confusion?
Cynthia Huffman, Barbara E. Kahn · Journal of Retailing · 1998 · 890 citations · Full text
Overchoice and Assortment Type: When and Why Variety Backfires
John T. Gourville, Dilip Soman · Marketing Science · 2005 · 450 citations
1–5 of 220
Authors
399
- BE
10
h-index
- HT
6
h-index
- LM
5
h-index
- PR
5
h-index
- FJ
4
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1–5 of 399
Institutions
239
University of Pennsylvania
Philadelphia, United States
14 h-index
18 publications
3.5K citations
Stanford University
Stanford, United States
10 h-index
12 publications
1.7K citations
Cornell University
Ithaca, United States
9 h-index
15 publications
1.5K citations
University of Southern California
Los Angeles, United States
8 h-index
11 publications
1.6K citations
Carnegie Mellon University
Pittsburgh, United States
7 h-index
7 publications
1.5K citations
Columbia University
New York, United States
7 h-index
7 publications
1.1K citations
Tilburg University
Tilburg, The Netherlands
6 h-index
8 publications
452 citations
Duke University
Durham, United States
6 h-index
7 publications
925 citations
1–8 of 239
Venues
- Journal of Retailing
18 publications · 2.6K citations
18
h-index
- Management Science
16 publications · 2.2K citations
15
h-index
- SSRN Electronic Journal
Repository · 14 publications · 355 citations
12
h-index
- Marketing Science
12 publications · 1.2K citations
12
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- Journal of Marketing Research
10 publications · 1.2K citations
11
h-index
1–5