Complementary Product Assortment is a retail strategy that involves selecting and offering a coordinated set of products designed to enhance the value or utility of a primary product, thereby encouraging joint consumption and increasing overall customer satisfaction and sales.
5
Publications
537
Citations
12
Authors
9
Institutions
Publications per year
2017–2026
2
Parents
Publications
5
The ABC of complementary products mergers
Simon P. Anderson, Simon Loertscher, Yves Schneider · Economics Letters · 2009 · 17 citations
1–5 of 5
Authors
12
- JM
2
h-index
- LM
2
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- AT
1
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- AL
1
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- KP
1
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1–5 of 12
Institutions
9
University of Leeds
Leeds, United Kingdom
1 h-index
1 publications
41 citations
University Alliance
London, United Kingdom
1 h-index
1 publications
41 citations
Anyang Normal University
Anyang, China
1 h-index
1 publications
156 citations
Massachusetts Institute of Technology
Cambridge, United States
1 h-index
1 publications
229 citations
University of Manchester
Manchester, United Kingdom
1 h-index
1 publications
41 citations
Athens University of Economics and Business
Athens, Greece
1 h-index
1 publications
41 citations
Stanford University
Stanford, United States
1 h-index
1 publications
229 citations
Nanjing University of Science and Technology
Nanjing, China
1 h-index
2 publications
312 citations
1–8 of 9
Venues
- Journal of Marketing Research
3 publications · 364 citations
3
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- Economics Letters
1 publications · 17 citations
1
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- Computers & Industrial Engineering
1 publications · 156 citations
1
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1–3