Long-tail Assortment
Long-Tail Assortment is an assortment strategy that emphasizes offering a broad selection of niche or low-demand products alongside a limited number of popular items, thereby distinguishing itself from traditional assortment approaches by prioritizing cumulative sales from non-best-selling items over economies of scale in high-turnover products.
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The long‐tail of online grocery shopping
Timothy J. Richards, Elliot Rabinovich · Agribusiness · 2018 · 12 citations
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JMIS · 1 publications · 116 citations
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Repository · 1 publications · 17 citations
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