Concepedia

Alex R. Zablah

AR

Statistics

Publications

32

Citations

2.1K

H-Index

22

Active since

2004

Affiliations

University of Tennessee at Knoxville(Current)

Knoxville College

Oklahoma State University

Georgia State University

Ohio University

Alex R. Zablah is an author at University of Tennessee at Knoxville specializing in marketing, customer relationship management, and business.

Publications per year

2004–2024

32

Publications

32

How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation

Alex R. Zablah, George R. Franke, Tom J. Brown et al. · Journal of Marketing · 2012 · 396 citations

Management, Human Resource Management, Organizational Behavior +10

Enhancing Knowledge Development in Marketing

Easwar S. Iyer, Jill Avery, Sundar G. Bharadwaj et al. · 2010 · 334 citations

Business, Marketing, Marketing Management +14

Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization

Hauke Wetzel, Maik Hammerschmidt, Alex R. Zablah · Journal of Marketing · 2013 · 205 citations

Management, Marketing, Marketing Management +14

Big data and firm performance: The roles of market-directed capabilities and business strategy

Samppa Suoniemi, Lars Meyer‐Waarden, Andréas Munzel et al. · Information & Management · 2020 · 164 citations · Full text

Business, Management Information Systems, Strategic Management +17

Customer Relationship Management Implementation Gaps

Alex R. Zablah, Danny N. Bellenger, Wesley J. Johnston · Journal of Personal Selling and Sales Management · 2004 · 121 citations · Full text

Business, Information Systems, Management Information Systems +16

1–5 of 32