Concepedia
Statistics
Publications
8
Citations
526
H-Index
Active since
2013
Affiliations
University of Göttingen(Current)
Massey University
Hauke Wetzel is an author at University of Göttingen specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorArtsBrandingBrand EquitySocial Media
Publications per year
2013–2019
Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization
Hauke Wetzel, Maik Hammerschmidt, Alex R. Zablah · Journal of Marketing · 2013 · 199 citations
Customer Prioritization Strategies, Customer Satisfaction, Behavioral Decision Making +20
Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI
Isabell Lenz, Hauke Wetzel, Maik Hammerschmidt · Journal of the Academy of Marketing Science · 2017 · 146 citations · Full text
Good Lead, Firm Performance, Management +7
Don’t You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement
Welf H. Weiger, Maik Hammerschmidt, Hauke Wetzel · Journal of the Association for Consumer Research · 2018 · 46 citations · Full text
Leveraging marketer-generated appeals in online brand communities
Welf H. Weiger, Hauke Wetzel, Maik Hammerschmidt · Journal of service management · 2017 · 44 citations
Customer Satisfaction, Social Media, Brand Equity +15
The Perils of Service Contract Divestment: When and Why Customers Seek Revenge and How It Can Be Attenuated
Christina M. Haenel, Hauke Wetzel, Maik Hammerschmidt · Journal of Service Research · 2019 · 31 citations · Full text
Customer Experience, Negotiation, Customer Satisfaction +18
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