The Effect of Trust, Customer Satisfaction and Image on Customers’ Loyalty in Islamic Banking Sector

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Relationship Marketing, Customer Satisfaction, Media Marketing +15

Not So Different After All: A Cross-Discipline View Of Trust

Denise M. Rousseau, Sim B. Sitkin, Ronald S. Burt et al. · Academy of Management Review · 1998 · 9.9K citations

Marketing Research: An Applied Orientation

Lynn R. Kahle, Naresh K. Malhotra · Journal of Marketing Research · 1994 · 7.1K citations

Customer Satisfaction, International Marketing, Intercultural Marketing +13

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook · Journal of Marketing · 2001 · 6.4K citations

Customer Satisfaction, Brand Affect, Brand Strategy +17

An Examination of the Nature of Trust in Buyer-Seller Relationships

Patricia M. Doney, Joseph P. Cannon · Journal of Marketing · 1997 · 6.2K citations

Negotiation, Customer Satisfaction, Business-to-business Research +20