Journal of Retailing and Consumer Services · 2024 · 10 citations · 83 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorBrand AssociationsBrand EquityBrand LoyaltyConsumer LoyaltyCustomer LoyaltyCustomer SatisfactionLoyalty DriversLoyalty IntentionLoyalty MarketingPartial Least Squares Structural Equation Modeling
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