Concepedia

Jérôme Lacœuilhe

JL

4

Publications

72

Citations

4

H-Index

2017

Active since

Affiliations

Audencia Business School(Current)

Institut de Recherche en Gestion

Université Paris-Est Créteil

Centre Hospitalier Saint-Nazaire

Jérôme Lacœuilhe is an author at Audencia Business School specializing in business, brand equity, and consumer research.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessConsumer ResearchEconomicsBrand DevelopmentConsumer BehaviorAdvertising

Publications per year

2017–2020

4

Publications

4

Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand

Jérôme Lacœuilhe, Didier Louis, Cindy Lombart · Journal of Retailing and Consumer Services · 2017 · 31 citations · Full text

Marketing, Consumer Decision Making, Management +11

The impacts of comparative ads used by retailers to compare their store brands with national brands

Jérôme Lacœuilhe, Didier Louis, Cindy Lombart et al. · International Journal of Retail & Distribution Management · 2020 · 18 citations

Consumer Study, Consumer Research, Buying Behavior +19

Are brand benefits perceived differently in less developed economies? A scale development and validation

Samy Belaïd, Sélima Ben Mrad, Jérôme Lacœuilhe et al. · Journal of Marketing Analytics · 2017 · 13 citations · Full text

Customer Satisfaction, Economics, Brand Equity +9

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Jérôme Lacœuilhe, Didier Louis, Cindy Lombart · Recherche et Applications en Marketing (English Edition) · 2018 · 10 citations

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