Didier Louis

Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)

Didier Louis, Cindy Lombart · Journal of Product & Brand Management · 2010 · 328 citations

Business, Marketing, Marketing Management +16

A study of the impact of Corporate Social Responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)

Cindy Lombart, Didier Louis · Journal of Retailing and Consumer Services · 2014 · 150 citations

Business, Marketing, Marketing Management +15

Consumer satisfaction and loyalty: Two main consequences of retailer personality

Cindy Lombart, Didier Louis · Journal of Retailing and Consumer Services · 2012 · 81 citations

Business, Marketing, Marketing Management +12

Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference

Florence Charton‐Vachet, Cindy Lombart, Didier Louis · International Journal of Retail & Distribution Management · 2020 · 65 citations

Business, Marketing, Marketing Management +13

Retailers’ communication on ugly fruits and vegetables: What are consumers’ perceptions?

Didier Louis, Cindy Lombart · Journal of Retailing and Consumer Services · 2018 · 58 citations

Business, Communication, Marketing +14