Concepedia

Samy Belaïd

SB

3

Publications

284

Citations

3

H-Index

2010

Active since

Affiliations

EM Normandie Business School(Current)

Université Le Havre Normandie

Métis-Lab

Samy Belaïd is an author at EM Normandie Business School specializing in brand equity, customer satisfaction, and brand development.

Top concepts

Publications per year

2010–2017

3

Publications

3

The role of attachment in building consumer‐brand relationships: an empirical investigation in the utilitarian consumption context

Samy Belaïd, Azza Temessek Behi · Journal of Product & Brand Management · 2011 · 247 citations

, , +23

The Role of Attachment in Building Consumer-Brand Relationships: An Empirical Investigation in Utilitarian Consumption Context

Samy Belaïd, Azza Temessek Behi · SSRN Electronic Journal · 2010 · 24 citations · Full text

Are brand benefits perceived differently in less developed economies? A scale development and validation

Samy Belaïd, Sélima Ben Mrad, Jérôme Lacœuilhe et al. · Journal of Marketing Analytics · 2017 · 13 citations · Full text

, , +9

Rows per page

1–3 of 3