Concepedia

Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

Kai A. Widdecke, Wiebke I. Y. Keller, Karen Gedenk, Barbara Deleersnyder

International Journal of Research in Marketing · 2022 · 16 citations · 50 references

Open access

Concepts

BusinessMarketingMarketing ManagementAdvertisingRetail MarketingRetail PricingAdvertising CompetitionConsumer PromotionConsumer TheoryRetail AdvertisingRetail Consumer BehaviorRetail Pricing StrategyConsumer Purchase Response To PromotionsIn-store AdvertisingPoint-of-purchase AdvertisingPrice Promotion EffectsPromotional Advertising

References

50

Hierarchical Linear Models: Applications and Data Analysis Methods

Marie Davidian · Journal of the American Statistical Association · 2003 · 13.9K citations

Business, Biostatistics, Data Science +14

Measuring the Involvement Construct

Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations

Social Sciences, Marketing, Social Psychology +11

Hierarchical Linear Models: Applications and Data Analysis Methods.

Harvey Goldstein, Anthony S. Bryk, Stephen W. Raudenbush · Journal of the American Statistical Association · 1993 · 3.4K citations

Business, Biostatistics, Data Science +14

Consumer Choice between Hedonic and Utilitarian Goods

Ravi Dhar, Klaus Wertenbroch · Journal of Marketing Research · 2000 · 2.2K citations

Business, Marketing, Marketing Management +17

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann · Journal of Marketing Research · 2003 · 2.1K citations

Business, Marketing, Marketing Management +8