Concepedia

The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities

Intaka Piriyakul, Rapepun Piriyakul

Journal of Marketing Analytics · 2021 · 10 citations · 58 references

Open access

References

58

Three Approaches to Qualitative Content Analysis

Hsiu-Fang Hsieh, Sarah E. Shannon · Qualitative Health Research · 2005 · 44K citations

Social Sciences, Health Services Administration, End-of-life Care +7

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

Exchange and Power in Social Life.

Robert Bierstedt, Peter M. Blau · American Sociological Review · 1965 · 13.8K citations

Social Sciences, Social Psychology, Sociology +15

Co-creation experiences: The next practice in value creation

C. K. Prahalad, Venkat Ramaswamy · Journal of Interactive Marketing · 2004 · 6.3K citations · Full text

Management, Knowledge Management, Strategic Management +11

Why we buy what we buy: A theory of consumption values

Jagdish N. Sheth, Bruce I. Newman · Journal of Business Research · 1991 · 4.7K citations

Social Sciences, Marketing, Marketing Management +12