Intaka Piriyakul

The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions

Warinrampai Rungruangjit, Kulachet Mongkol, Intaka Piriyakul et al. · Computers in Human Behavior Reports · 2024 · 22 citations · Full text

Social Sciences, Communication, Marketing +15

Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining

Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul · International Journal of Information Management Data Insights · 2024 · 17 citations · Full text

Management, Marketing, Marketing Management +17

One-to-one marketing management via customer complaint

Shawanluck Kunathikornkit, Intaka Piriyakul, Rapepun Piriyakul · Social Network Analysis and Mining · 2023 · 12 citations

Business, Marketing, Marketing Management +12

The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities

Intaka Piriyakul, Rapepun Piriyakul · Journal of Marketing Analytics · 2021 · 10 citations · Full text

Business, Marketing, Marketing Management +17