Journal of Retailing · 2021 · 126 citations · 38 references
BusinessMarketingRetail ManagementMarketing StrategyRetail MarketingRetail StrategyCustomer Experience ManagementExpansion StrategyRetail Customer ExperienceRetail Customer Relationship ManagementRetail Sales StrategyRetail SegmentationCustomer-centric Product VisionCustomer-centric TransformationRetail Customer SegmentationRetail Expansion StrategyRetailization In Emerging Markets
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The Behavioral Consequences of Service Quality
Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 8.7K citations
The Behavioral Consequences of Service Quality
Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 5.3K citations