Expansion Strategy
Expansion Strategy is a retail strategic planning approach that belongs to the class of growth-oriented market development tactics, distinguished by its focus on increasing a retailer’s market presence through the deliberate establishment of new sales venues, geographic entry, or channel diversification.
604
Publications
32.6K
Citations
1.3K
Authors
577
Institutions
Publications per year
2017–2026
125
604
1–5 of 604
1.3K
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h-index
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1–5 of 1.3K
577
Universidade Estadual Paulista (Unesp)
São Paulo, Brazil
10 h-index
18 publications
1K citations
Michigan State University
East Lansing, United States
10 h-index
19 publications
1.5K citations

Semnan University
Semnan, Iran
10 h-index
19 publications
711 citations

Universidade do Porto
Porto, Portugal
9 h-index
13 publications
677 citations
The Ohio State University
Columbus, United States
8 h-index
13 publications
656 citations

Universidad Pontificia Comillas
Madrid, Spain
7 h-index
21 publications
1.1K citations
University of Southampton
Southampton, United Kingdom
7 h-index
7 publications
220 citations

Universidade Estadual de Campinas (UNICAMP)
Campinas, Brazil
7 h-index
18 publications
1.2K citations
1–8 of 577
44 publications · 2K citations
30
h-index
40 publications · 1.7K citations
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22 publications · 1.4K citations
20
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20 publications · 662 citations
15
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17 publications · 658 citations
15
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1–5