Expansion Strategy

Expansion Strategy is a retail strategic planning approach that belongs to the class of growth-oriented market development tactics, distinguished by its focus on increasing a retailer’s market presence through the deliberate establishment of new sales venues, geographic entry, or channel diversification.

604

Publications

32.6K

Citations

1.3K

Authors

577

Institutions

Publications per year

2017–2026

125

Authors

1.3K

  1. JT
    João Tomé Saraiva

    Universidade do Porto, Portugal

    9 publications · 385 citations

    9

    h-index

  2. RR
    Rubén Romero

    Universidade Estadual Paulista (Unesp), Brazil

    8 publications · 420 citations

    8

    h-index

  3. SW
    Steve Wood

    University of Surrey, United Kingdom

    7 publications · 191 citations

    7

    h-index

  4. AJ
    Antonio J. Conejo

    University of Castilla-La Mancha, Spain

    6 publications · 387 citations

    6

    h-index

  5. NW
    Neil Wrigley

    University of Southampton, United Kingdom

    5 publications · 172 citations

    5

    h-index

1–5 of 1.3K

Venues

  1. 30

    h-index

  2. Electric Power Systems Research

    40 publications · 1.7K citations

    25

    h-index

  3. Applied Energy

    22 publications · 1.4K citations

    20

    h-index

  4. Energy

    20 publications · 662 citations

    15

    h-index

  5. 15

    h-index

1–5