Multi-unit Retailing

Multi-Unit Retailing is a retail expansion strategy in which a single firm owns and operates multiple retail outlets under a common brand, distinguished from single-unit retailing by its scale-driven operational model that enables centralized management, economies of scale, and standardized customer experiences across geographically distributed locations.

6

Publications

202

Citations

16

Authors

10

Institutions

Publications per year

2017–2026

0

Authors

16

  1. VS
    Vasanthi Srinivasan

    Indian Institute of Management Bangalore, India

    1 publications · 53 citations

    1

    h-index

  2. PJ
    Patrick J. Kaufmann

    Boston University, United States

    1 publications · 57 citations

    1

    h-index

  3. SM
    Sourav Mukherji

    Indian Institute of Management Bangalore, India

    1 publications · 53 citations

    1

    h-index

  4. UP
    Upam Pushpak Makhecha

    Indian Institute of Management Tiruchirappalli, India

    1 publications · 53 citations

    1

    h-index

  5. AG
    Ahmed Ghoniem

    University of Massachusetts Amherst, United States

    1 publications · 38 citations

    1

    h-index

1–5 of 16

Venues

  1. Journal of Services Marketing

    1 publications · 13 citations

    1

    h-index

  2. Journal of Retailing

    1 publications · 57 citations

    1

    h-index

  3. 1

    h-index

  4. Harvard business review

    HBR · 1 publications · 20 citations

    1

    h-index

  5. Strategic Change

    1 publications · 21 citations

    1

    h-index

1–5