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Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations

Business, Marketing, Marketing Management +11

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Gordon M. Becker, Morris H. DeGroot, Jacob Marschak · Systems Research and Behavioral Science · 1964 · 2.7K citations

Business, Decision Sciences, Psychology +15

Dynamic Version of the Economic Lot Size Model

Harvey M. Wagner, T. M. Whitin · Management Science · 1958 · 2K citations

Management, Industrial Engineering, Operations Management +17

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Moutaz Khouja · Omega · 1999 · 915 citations

Social Sciences, Communication, Contract Theory +7

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Paul E. Green, Abba Μ. Krieger, Yoram Wind · INFORMS Journal on Applied Analytics · 2001 · 766 citations

Business, Marketing, Marketing Management +12