Concepedia

Customer-centric Transformation

Customer-Centric Transformation is a strategic framework that systematically reorients an organization’s processes, culture, and capabilities around the continuous delivery of superior customer value, distinguishing itself from other transformation approaches by placing the customer experience at the core of strategic decision-making and operational execution.

251

Publications

17K

Citations

595

Authors

344

Institutions

Publications per year

2017–2026

122

Parents

Publications

251

Mindful consumption: a customer-centric approach to sustainability

Jagdish N. Sheth, Nirmal Sethia, Shanthi Srinivas · Journal of the Academy of Marketing Science · 2010 · 1.2K citations

, , +14

Digital transformation: opportunities to create new business models

Saul J. Berman · Strategy and Leadership · 2012 · 1.1K citations

, , +14

The Antecedents and Consequences of Customer-Centric Marketing

Jagdish N. Sheth, Rajendra Sisodia, Arun Sharma · Journal of the Academy of Marketing Science · 2000 · 867 citations

, , +12

The Path to Customer Centricity

Denish Shah, Roland T. Rust, A. Parasuraman et al. · Journal of Service Research · 2006 · 578 citations

, , +11

Extending the service-dominant logic: from customer centricity to balanced centricity

Evert Gummesson · Journal of the Academy of Marketing Science · 2007 · 477 citations

, , +13

1–5 of 251

Authors

595

  1. JN
    Jagdish N. Sheth

    Emory University, United States

    4 publications · 2.2K citations

    4

    h-index

  2. EG
    Evert Gummesson

    Stockholm University, Sweden

    4 publications · 705 citations

    4

    h-index

  3. EJ
    Elina Jaakkola

    University of Turku, Finland

    3 publications · 264 citations

    3

    h-index

  4. MT
    Martina Tomičić Furjan

    University of Zagreb, Croatia

    2 publications · 83 citations

    2

    h-index

  5. LB
    Larissa Becker

    University of Turku, Finland

    2 publications · 85 citations

    2

    h-index

1–5 of 595

Institutions

344

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    4 h-index

    6 publications

    225 citations

  2. Emory University

    Atlanta, United States

    4 h-index

    4 publications

    2.2K citations

  3. Stockholm University

    Stockholm, Sweden

    4 h-index

    4 publications

    687 citations

  4. Centre National de la Recherche Scientifique

    Paris, France

    3 h-index

    3 publications

    76 citations

  5. Mudra Institute of Communications Ahmedabad

    Ahmedabad, India

    3 h-index

    4 publications

    307 citations

  6. Hanken School of Economics

    Helsinki, Finland

    3 h-index

    5 publications

    126 citations

  7. Northwestern University

    Evanston, United States

    3 h-index

    3 publications

    248 citations

  8. University of Turku

    Turku, Finland

    3 h-index

    8 publications

    732 citations

1–8 of 344

Venues

  1. Journal of the Academy of Marketing Science

    5 publications · 3K citations

    5

    h-index

  2. Journal of Revenue and Pricing Management

    5 publications · 134 citations

    5

    h-index

  3. Journal of Business Research

    JBR · 4 publications · 181 citations

    4

    h-index

  4. Journal of service management

    4 publications · 185 citations

    4

    h-index

  5. Business Process Management Journal

    BPMJ · 4 publications · 447 citations

    4

    h-index

1–5