Kano model analysis for enhancing customer satisfaction of an automotive product for Indian market

Attractive Quality and Must-Be Quality

Noriaki Kano, Nobuhiko Seraku, Fumio Takahashi et al. · JOURNAL OF THE JAPANESE SOCIETY FOR QUALITY CONTROL · 1984 · 3.2K citations

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An Investigation into the Determinants of Customer Satisfaction

Gilbert A. Churchill, Carol Surprenant · Journal of Marketing Research · 1982 · 2.9K citations

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An Investigation into the Determinants of Customer Satisfaction

Gilbert A. Churchill, Carol Surprenant · Journal of Marketing Research · 1982 · 1.3K citations

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How to delight your customers

Kurt Matzler, Hans H. Hinterhuber, Franz Bailom et al. · Journal of Product & Brand Management · 1996 · 575 citations

Business, Marketing, New Product Development +10

Integration of Kano's Model Into QFD for Multiple Product Design

Yesim Sireli, Paul Kauffmann, Erol Ozan · IEEE Transactions on Engineering Management · 2007 · 203 citations

Management, Design, Quality Management +11