International Journal of Research in Marketing · 2020 · 10 citations · 64 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand EquityBrand IdentityBrand ImageBrand StrategyStrategic Brand ManagementAsymmetric Risk TakingBrand Equity ModelsBrand Equity StructureCorporate Brand Equity
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