Concepedia

Kyoungnam Catherine Ha

KC

Statistics

Publications

4

Citations

61

H-Index

4

Active since

2015

Affiliations

California State University, Long Beach(Current)

Pacific Lutheran University

Bowling Green State University

University of New Haven

Kyoungnam Catherine Ha is an author at California State University, Long Beach specializing in marketing, marketing management, and film reception.

Publications per year

2015–2020

4

Publications

4

The effect of product placements on the evaluation of movies

Jeffrey Meyer, Reo Song, Kyoungnam Catherine Ha · European Journal of Marketing · 2016 · 25 citations

, , +16

The Relationship Between Product Placement and the Performance of Movies

Reo Song, Jeffrey Meyer, Kyoungnam Catherine Ha · Journal of Advertising Research · 2015 · 16 citations

, , +10

Marketing expense and financial performance in arts and cultural organizations

Hyunjung Lee, Kyoungnam Catherine Ha, Youngseon Kim · International Journal of Nonprofit and Voluntary Sector Marketing · 2017 · 10 citations

, , +9

Multidimensional brand equity and asymmetric risk

Kyoungnam Catherine Ha, Reo Song, G. M. Erickson · International Journal of Research in Marketing · 2020 · 10 citations

, , +13

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