Concepedia

Youngseon Kim

YK

4

Publications

174

Citations

4

H-Index

2014

Active since

Affiliations

Central Connecticut State University(Current)

Youngseon Kim is an author at Central Connecticut State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessLuxury BrandingBrand ManagementConsumer CultureConsumer BehaviorBehavioral ScienceBehavioral Economics

Publications per year

2014–2018

4

Publications

4

Power moderates the impact of desire for exclusivity on luxury experiential consumption

Youngseon Kim · Psychology and Marketing · 2018 · 76 citations

Luxury, Consumer Uncertainty, Behavioral Decision Making +23

The Impact of Power-Distance Belief on Consumers’ Preference for Status Brands

Youngseon Kim, Yinlong Zhang · Journal of Global Marketing · 2014 · 73 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +23

Narrow, powerful, and public: the influence of brand breadth in the luxury market

Youngseon Kim, Nikki Wingate · Journal of Brand Management · 2017 · 15 citations

Marketing, Consumer Culture, Luxury Brand Management +12

Marketing expense and financial performance in arts and cultural organizations

Hyunjung Lee, Kyoungnam Catherine Ha, Youngseon Kim · International Journal of Nonprofit and Voluntary Sector Marketing · 2017 · 10 citations

Nonprofit Arts, Culture, Philanthropy +15

Rows per page

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