Does personality congruence explain luxury brand attachment? The results of an international research study - Concepedia

Concepedia

Publication | Open Access

Does personality congruence explain luxury brand attachment? The results of an international research study

DOI Full Paper Access

55

Citations

120

References

2020

Year

Raffaele Donvito, Gaetano Aiello, Laura Grazzini, Bruno Godey, Daniele Pederzoli, Klaus-Peter Wiedmann, Chris Halliburton, Priscilla Chan, Junji Tsuchiya, Hyunjoo Oh,

Journal of Business Research

Customer SatisfactionLuxuryConsumer CulturePersonal BrandingInternational Research StudyManagementConsumer ResearchBusinessBrand AwarenessLuxury BrandingMarketingPsychology

References

	Year	Citations

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