Does personality congruence explain luxury brand attachment? The results of an international research study

Raffaele Donvito, Gaetano Aiello, Laura Grazzini, Bruno Godey, Daniele Pederzoli, Klaus-Peter Wiedmann, Chris Halliburton, Priscilla Chan, Junji Tsuchiya, Hyunjoo Oh,

Journal of Business Research · 2020 · 58 citations · 120 references

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