Journal of Retailing and Consumer Services · 2019 · 99 citations · 67 references
BusinessMarketingMarketing ManagementConsumer BehaviorConsumption StudiesRetail BuyingCross-cultural Consumer BehaviorFashionFashion BuyingFashion MarketingFashion MerchandisingLuxury ConsumptionLuxury Consumer BehaviorLuxury Consumption MotivesLuxury Fashion BuyingLuxury Fashion MarketingLuxury Goods ConsumersLuxury Value Perception
67
Strategic Brand Concept-Image Management
C. Whan Park, Bernard J. Jaworski, Deborah J. MacInnis · Journal of Marketing · 1986 · 1.9K citations