Concepedia
Statistics
Publications
6
Citations
533
H-Index
Active since
2019
Affiliations
Shanghai Normal University(Current)
Shanghai University of International Business and Economics
Shanghai Institute of Technology
University of Georgia
Haidong Zhao is an author at Shanghai Normal University specializing in business, consumer behavior, and marketing.
Publications per year
2019–2021
Financial literacy or investment experience: which is more influential in cryptocurrency investment?
Haidong Zhao, Lini Zhang · International Journal of Bank Marketing · 2021 · 172 citations
Business, Finance, Behavioral Finance +15
Talking money at home: the value of family financial socialization
Haidong Zhao, Lini Zhang · International Journal of Bank Marketing · 2020 · 110 citations
Social Sciences, Finance, Sociology +16
Personal value vs. luxury value: What are Chinese luxury consumers shopping for when buying luxury fashion goods?
Lini Zhang, Haidong Zhao · Journal of Retailing and Consumer Services · 2019 · 99 citations
Business, Marketing, Marketing Management +15
Understanding the impact of financial incentives on NFC mobile payment adoption
Haidong Zhao, Sophia T. Anong, Lini Zhang · International Journal of Bank Marketing · 2019 · 92 citations
Management, Marketing, Social Psychology +17
Determinants of Chinese consumers’ purchase intentions for luxury goods
Lini Zhang, Brenda J. Cude, Haidong Zhao · International Journal of Market Research · 2019 · 33 citations
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