How easy-to-process information influences consumers over time: Online review vs. brand popularity

Measuring Brand Equity Across Products and Markets

David A. Aaker · California Management Review · 1996 · 3.5K citations

Business, Marketing, Marketing Management +13

Recognizing: The judgment of previous occurrence.

George Mandler · Psychological Review · 1980 · 2.7K citations · Full text

Social Sciences, Psychology, Cognitive Psychology +12

An Information Processing Theory of Consumer Choice

Ivan Ross, James R. Bettman · Journal of Marketing · 1979 · 2.3K citations

Business, Economics, Marketing +14

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr, Frank R. Kardes, John Kim · Journal of Consumer Research · 1991 · 2.1K citations

Business, Marketing, Social Psychology +17

Tried and tested: The impact of online hotel reviews on consumer consideration

Ivar Vermeulen, Daphne Seegers · Tourism Management · 2008 · 1.3K citations

Business, Marketing, Marketing Management +14