Should donation ads include happy victim images? The moderating role of regulatory focus

Making a good decision: Value from fit.

E. Tory Higgins · American Psychologist · 2000 · 1.8K citations

Management, Decision Sciences, Organizational Behavior +12

Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

Angela Y. Lee, Jennifer Aaker · Journal of Personality and Social Psychology · 2004 · 1.4K citations

Social Sciences, Psychology, Social Psychology +15

The Face of Need: Facial Emotion Expression on Charity Advertisements

Deborah A. Small, Nicole Verrochi · Journal of Marketing Research · 2009 · 534 citations

Social Sciences, Marketing, Social Psychology +14

Enhancing Helping Behavior: An Integrative Framework for Promotion Planning

Neeli Bendapudi, Surendra N. Singh, Venkat Bendapudi · Journal of Marketing · 1996 · 499 citations

Public Affairs, Marketing, Social Psychology +9

Similarity and Nurturance: Two Possible Sources of Empathy for Strangers

C. Daniel Batson, David A. Lishner, Jennifer Cook et al. · Basic and Applied Social Psychology · 2005 · 334 citations

Social Sciences, Psychology, Social Psychology +14