Concepedia

Donation Framing

Donation Framing is a theoretical construct in charitable giving research that specifies how the presentation of donation appeals influences donor behavior by emphasizing particular values, outcomes, or motivations to shape perceptions of the giving opportunity.

101

Publications

5K

Citations

244

Authors

159

Institutions

Publications per year

2017–2026

48

Parents

Publications

101

Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer

Stacy Landreth Grau, Judith Anne Garretson Folse · Journal of Advertising · 2007 · 496 citations

, , +15

To donate or not to donate? Product characteristics and framing effects of cause‐related marketing on consumer purchase behavior

Chun‐Tuan Chang · Psychology and Marketing · 2008 · 197 citations

, , +16

When should the Ask be a Nudge? The Effect of Default Amounts on Charitable Donations

Indranil Goswami, Oleg Urminsky · Journal of Marketing Research · 2016 · 182 citations

, , +16

Giving from a distance: Putting the charitable organization at the center of the donation appeal

Danit Ein‐Gar, Liat Levontin · Journal of Consumer Psychology · 2012 · 181 citations · Full text

, , +13

Improving the Effectiveness of Fundraising Messages: The Impact of Charity Goal Attainment, Message Framing, and Evidence on Persuasion

Enny Das, Peter Kerkhof, Joyce Kuiper · Journal of Applied Communication Research · 2008 · 159 citations

, , +14

1–5 of 101

Authors

244

  1. XZ
    Xing Zhang

    Jiangxi University of Finance and Economics, China

    2 publications · 91 citations

    2

    h-index

  2. SP
    Shailendra Pratap Jain

    University of Washington, United States

    2 publications · 84 citations

    2

    h-index

  3. QX
    Quan Xiao

    Jiangxi University of Finance and Economics, China

    2 publications · 91 citations

    2

    h-index

  4. LL
    Liat Levontin

    Technion – Israel Institute of Technology, Israel

    2 publications · 210 citations

    2

    h-index

  5. RB
    Reihane Boghrati

    University of Southern California, United States

    2 publications · 81 citations

    2

    h-index

1–5 of 244

Institutions

159

  1. University of Southern California

    Los Angeles, United States

    4 h-index

    10 publications

    454 citations

  2. University of Alabama

    Tuscaloosa, United States

    3 h-index

    7 publications

    218 citations

  3. Decision Research

    Eugene, United States

    3 h-index

    3 publications

    68 citations

  4. Auckland University of Technology

    Auckland, New Zealand

    3 h-index

    5 publications

    213 citations

  5. The University of Queensland

    Brisbane, Australia

    3 h-index

    5 publications

    172 citations

  6. University of Washington

    Seattle, United States

    3 h-index

    3 publications

    136 citations

  7. Tianjin University

    Tianjin, China

    2 h-index

    7 publications

    104 citations

  8. Northwestern University

    Evanston, United States

    2 h-index

    2 publications

    76 citations

1–8 of 159

Venues

  1. Psychology and Marketing

    4 publications · 338 citations

    4

    h-index

  2. Journal of Consumer Psychology

    4 publications · 307 citations

    4

    h-index

  3. Journal of Advertising

    4 publications · 590 citations

    4

    h-index

  4. Journal of Retailing and Consumer Services

    3 publications · 47 citations

    3

    h-index

  5. Journal of Business Research

    JBR · 3 publications · 146 citations

    3

    h-index

1–5