Concepedia
Statistics
Publications
5
Citations
462
H-Index
Active since
2007
Affiliations
Virginia Tech(Current)
University of Central Florida
Florida College
Duke University
Yael Zemack‐Rugar is an author at Virginia Tech specializing in social psychology, social sciences, and consumer behavior.
Publications per year
2007–2018
The effects of nonconsciously priming emotion concepts on behavior.
Yael Zemack‐Rugar, James R. Bettman, Gavan J. Fitzsimons · Journal of Personality and Social Psychology · 2007 · 203 citations
Social Sciences, Psychology, Social Psychology +11
Just do it! Why committed consumers react negatively to assertive ads
Yael Zemack‐Rugar, Sarah G. Moore, Gavan J. Fitzsimons · Journal of Consumer Psychology · 2017 · 89 citations · Full text
Business, Marketing, Marketing Management +12
When donating is liberating: The role of product and consumer characteristics in the appeal of cause‐related products
Yael Zemack‐Rugar, Rebecca Rabino, Lisa A. Cavanaugh et al. · Journal of Consumer Psychology · 2015 · 75 citations · Full text
Business, Marketing, Social Psychology +14
Should donation ads include happy victim images? The moderating role of regulatory focus
Yael Zemack‐Rugar, Sona Klucarova · Marketing Letters · 2018 · 50 citations · Full text
Social Sciences, Marketing, Social Psychology +14
The “Response-to-Failure” Scale: Predicting Behavior following Initial Self-Control Failure
Yael Zemack‐Rugar, Canan Corus, David Brinberg · Journal of Marketing Research · 2012 · 45 citations
Social Sciences, Behavioral Sciences, Psychology +10
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