Lisa A. Cavanaugh

Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

Lisa A. Cavanaugh, James R. Bettman, Mary Frances Luce · Journal of Marketing Research · 2015 · 275 citations

Social Sciences, Psychology, Social Psychology +10

Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence

Lisa A. Cavanaugh · Journal of Marketing Research · 2014 · 104 citations

Business, Marketing, Psychology +10

When donating is liberating: The role of product and consumer characteristics in the appeal of cause‐related products

Yael Zemack‐Rugar, Rebecca Rabino, Lisa A. Cavanaugh et al. · Journal of Consumer Psychology · 2015 · 75 citations · Full text

Business, Marketing, Social Psychology +14

When doing good is bad in gift giving: Mis-predicting appreciation of socially responsible gifts

Lisa A. Cavanaugh, Francesca Gino, Gavan J. Fitzsimons · Organizational Behavior and Human Decision Processes · 2015 · 54 citations

Social Sciences, Economics, Social Psychology +12

Consumer behavior in close relationships

Lisa A. Cavanaugh · Current Opinion in Psychology · 2015 · 48 citations

Business, Marketing, Marketing Management +14