Concepedia

Sona Klucarova

SK

Statistics

Publications

5

Citations

151

H-Index

5

Active since

2018

Affiliations

Montpellier Business School(Current)

Université de Montpellier

University of Central Florida

Sona Klucarova is an author at Montpellier Business School specializing in social sciences, social psychology, and social influence.

Publications per year

2018–2022

5

Publications

5

Should donation ads include happy victim images? The moderating role of regulatory focus

Yael Zemack‐Rugar, Sona Klucarova · Marketing Letters · 2018 · 50 citations · Full text

Social Sciences, Marketing, Social Psychology +14

Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the COVID‐19 pandemic

Sona Klucarova · Applied Psychology · 2021 · 45 citations · Full text

Social Sciences, Communication, Social Psychology +17

The oversharenting paradox: when frequent parental sharing negatively affects observers’ desire to affiliate with parents

Sona Klucarova, Jonathan Hasford · Current Psychology · 2021 · 28 citations

Social Sciences, Psychology, Social Psychology +10

Status consumption and charitable donations: The power of empowerment

Sona Klucarova, Xin He · Psychology and Marketing · 2022 · 18 citations

Social Sciences, Social Psychology, Consumer Behavior +9

The effects of political ideology and brand familiarity on conspicuous consumption of fashion products

Ganga S. Urumutta Hewage, Sona Klucarova, Laura Boman · Journal of Global Fashion Marketing · 2021 · 10 citations

Business, Marketing, Marketing Management +12

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