Donor Perceptions

Donor Perceptions is a construct within nonprofit branding that refers to the cognitive and affective evaluations held by donors regarding an organization’s identity, credibility, impact, and values, shaping their behavioral intentions and relational engagement.

450

Publications

22.7K

Citations

1.2K

Authors

552

Institutions

Publications per year

2017–2026

133

Authors

1.2K

  1. AS
    Adrian Sargeant

    Henley College, United Kingdom

    10 publications · 1K citations

    10

    h-index

  2. BM
    Barbara Masser

    The University of Queensland, Australia

    9 publications · 485 citations

    9

    h-index

  3. RB
    Roger Bennett

    London Metropolitan University, United Kingdom

    6 publications · 623 citations

    6

    h-index

  4. JB
    John B. Ford

    Old Dominion University, United States

    5 publications · 500 citations

    5

    h-index

  5. CF
    Christopher France

    Ohio University, United States

    4 publications · 129 citations

    4

    h-index

1–5 of 1.2K

Venues

  1. 15

    h-index

  2. Transfusion

    15 publications · 931 citations

    15

    h-index

  3. Journal of Nonprofit & Public Sector Marketing

    17 publications · 823 citations

    15

    h-index

  4. 12

    h-index

  5. PubMed

    Repository · 10 publications · 291 citations

    10

    h-index

1–5