Factors underlying the inclination to donate to particular types of charity

TLDR

A survey of 250 London residents asked them to allocate a given sum to one of three charities—cancer care, animal welfare, or human rights—and then report their personal values and characteristics. The study found that respondents’ personal values and inclinations strongly guided their charity choice, with specific values aligning with particular organisational values they admired. © 2003 Henry Stewart Publications.

Abstract

Abstract Two hundred and fifty members of the general public were interviewed in central London and asked to assume that they had been given a certain sum of money, all of which they had to donate to a single good cause. The interviewees were presented with the names of three organisations in different fields (cancer care, animal welfare and human rights) and asked to make a selection. Respondents were then questioned about their personal values, inclinations and other characteristics potentially relevant to the choice. It emerged that personal values and inclinations exerted powerful influences on selections. Moreover, the possession of certain personal values and inclinations correlated significantly with specific organisational values that the respondents most admired. Copyright © 2003 Henry Stewart Publications