Journal of Brand Management · 2018 · 39 citations · 63 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorDigital MarketingBrand AssociationsBrand ExperienceBrand LoyaltyBrand StrategyCustomer EngagementCustomer LoyaltyCustomer Brand PerceptionInnovation IntentionLoyalty IntentionOnline Purchase IntentionPerceived TrustReturn Intentions
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