Hormoz Ahmadi

Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment

Syed Muhammad Fazal‐e‐Hasan, Hormoz Ahmadi, Gary Mortimer et al. · Journal of Retailing and Consumer Services · 2017 · 70 citations

Brand Equity, Brand Value, Digital Marketing +11

The role of entrepreneurial marketing in new technology ventures first product commercialisation

Hormoz Ahmadi, Aron O’Cass · Journal of Strategic Marketing · 2015 · 52 citations

The role of green innovation and hope in employee retention

Syed Muhammad Fazal‐e‐Hasan, Hormoz Ahmadi, Harjit Sekhon et al. · Business Strategy and the Environment · 2022 · 45 citations · Full text

Productivity, Marketing, Green Growth +15

Product resource–capability complementarity, integration mechanisms, and first product advantage

Hormoz Ahmadi, Aron O’Cass, Morgan P. Miles · Journal of Business Research · 2013 · 40 citations

Resource-based View, Management, Business +5

The role of brand innovativeness and customer hope in developing online repurchase intentions

Syed Muhammad Fazal‐e‐Hasan, Hormoz Ahmadi, Louise Kelly et al. · Journal of Brand Management · 2018 · 38 citations

Customer Hope, Customer Satisfaction, Online Customer Behavior +13