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Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

Customer Engagement BehavioursCustomer SatisfactionCustomer ExperienceBrand EquityMobile Social MediaInteractive MarketingManagementUser ExperienceConsumer ResearchSocial Medium MarketingCommunicationExamining Value-in-the-brand-page-experienceMarketingConsumer Engagement