Concepedia

Mohammad M. Rahman

MM

Statistics

Publications

15

Citations

3.6K

H-Index

13

Active since

2008

Affiliations

University of Newcastle Australia(Current)

Shippensburg University

Shandong University

Shandong Management University

The University of Sydney

Mohammad M. Rahman is an author at University of Newcastle Australia specializing in marketing, customer engagement, and marketing management.

Publications per year

2008–2023

15

Publications

15

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes et al. · International Journal of Information Management · 2020 · 2.5K citations · Full text

Business, Marketing, Marketing Management +14

Customer engagement behaviours in social media: capturing innovation opportunities

Jamie Carlson, Mohammad M. Rahman, Ranjit Voola et al. · Journal of Services Marketing · 2018 · 333 citations

Business, Marketing, Marketing Management +16

Enhancing brand relationship performance through customer participation and value creation in social media brand communities

Jamie Carlson, Jessica Wyllie, Mohammad M. Rahman et al. · Journal of Retailing and Consumer Services · 2018 · 208 citations

Business, Marketing, Marketing Management +17

Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

Jamie Carlson, Mohammad M. Rahman, Alex H. Taylor et al. · Journal of Retailing and Consumer Services · 2017 · 173 citations

Business, Marketing, Marketing Management +16

Customer engagement with brands in social media platforms

Jamie Carlson, Siegfried P. Gudergan, Carsten Gelhard et al. · European Journal of Marketing · 2019 · 75 citations

Business, Marketing, Marketing Management +13

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