Jessica Wyllie - Concepedia

Author

Jessica Wyllie

University of Newcastle Australia ORCID

Also Known As

Jessica Wyllie, Wyllie, Jessica

Publications

602

Citations

H-Index

Concepts

All Affiliations

University of Newcastle Australia The University of Sydney Macquarie University Shippensburg University

About

Jessica Wyllie is an author at University of Newcastle Australia specializing in management, marketing, and interactive marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	4	4	295
2	Business	3	3	284
3	Arts	1	1	12
4	Medicine	1	1	17
5	Nursing	1	1	17

Jessica Wyllie

Publications

440

Citations

H-Index

Page 1

	Year	Citations
Enhancing brand relationship performance through customer participation and value creation in social media brand communities Jamie Carlson, Jessica Wyllie, Mohammad M. Rahman, Journal of Retailing and Consumer Services Customer SatisfactionBrand Relationship PerformanceDigital MarketingBrand StrategyCustomer Community	2018	202
Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment Jamie Carlson, Syed Mahmudur Rahman, Mohammad M. Rahman, International Journal of Information Management MarketingCustomer SatisfactionCultureCross-national AssessmentPersonal Branding	2020	70
Healthy Kids: Examining the Effect of Message Framing and Polarity on Children's Attitudes and Behavioral Intentions Jessica Wyllie, Stacey Baxter, Alicia Kulczynski Journal of Advertising	2015	37
Families and food: exploring food well-being in poverty Archana Preeti Voola, Ranjit Voola, Jessica Wyllie, European Journal of Marketing Women EmpowermentPublic Health NutritionExploring Food Well-beingNutrition SecurityAbsolute Poverty	2018	35
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness Jessica Wyllie, Jamie Carlson, Philip J. Rosenberger Journal of Marketing Management	2014	31
Scroll, Stop, Shop: Decoding impulsive buying in social commerce Hamed Azad Moghddam, Jamie Carlson, Jessica Wyllie, Journal of Business Research	2024	25
eHealth Services and SDG3: Increasing the Capacity of Care Jessica Wyllie, Jamie Carlson, Milena Heinsch, Australasian Marketing Journal (AMJ) OrganizationsEhealth ServicesMental HealthCommunicationHealthcare Innovation	2022	17
An Examination of Not-For-Profit Stakeholder Networks for Relationship Management: A Small-Scale Analysis on Social Media Jessica Wyllie, Benjamín Lucas, Jamie Carlson, PLoS ONE Network AnalysisCommunicationStakeholder AnalysisSocial NetworkCollaborative Network	2016	12
Does Sexual-Stimuli Intensity and Sexual Self-Schema Influence Female Consumers’ Reactions toward Sexualised Advertising? An Australian Perspective Jessica Wyllie, Jamie Carlson, Philip J. Rosenberger Australasian Marketing Journal (AMJ) Customer SatisfactionConsumer StudyConsumer ResearchConsumer AttitudePrint Advertising	2015	11

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