Concepedia

Jessica Wyllie

JW

9

Publications

440

Citations

9

H-Index

2014

Active since

Affiliations

University of Newcastle Australia(Current)

The University of Sydney

Macquarie University

Shippensburg University

Jessica Wyllie is an author at University of Newcastle Australia specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementBusinessCustomer SatisfactionInteractive MarketingGenderBrand EquitySocial MediaCommunicationPublic Health

Publications per year

2014–2024

9

Publications

9

Enhancing brand relationship performance through customer participation and value creation in social media brand communities

Jamie Carlson, Jessica Wyllie, Mohammad M. Rahman et al. · Journal of Retailing and Consumer Services · 2018 · 202 citations

Customer Satisfaction, Brand Relationship Performance, Digital Marketing +16

Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment

Jamie Carlson, Syed Mahmudur Rahman, Mohammad M. Rahman et al. · International Journal of Information Management · 2020 · 70 citations

Marketing, Customer Satisfaction, Culture +13

Healthy Kids: Examining the Effect of Message Framing and Polarity on Children's Attitudes and Behavioral Intentions

Jessica Wyllie, Stacey Baxter, Alicia Kulczynski · Journal of Advertising · 2015 · 37 citations

Families and food: exploring food well-being in poverty

Archana Preeti Voola, Ranjit Voola, Jessica Wyllie et al. · European Journal of Marketing · 2018 · 35 citations

Women Empowerment, Public Health Nutrition, Exploring Food Well-being +17

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

Jessica Wyllie, Jamie Carlson, Philip J. Rosenberger · Journal of Marketing Management · 2014 · 31 citations

Rows per page

1–5 of 9