Concepedia

Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment

Jamie Carlson, Syed Mahmudur Rahman, Mohammad M. Rahman, Jessica Wyllie, Ranjit Voola

International Journal of Information Management · 2020 · 71 citations · 85 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorDigital MarketingBrand AssociationsBrand AwarenessBrand CommunicationBrand EquityBrand ExperienceCustomer EngagementBrand Community BuildingBrand Community ParticipationBrand Experience Management OnlineCross-cultural Brand ManagementOnline Brand CommunitiesOnline Brand Community BehaviorOnline Brand Equity

References

85

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Jörg Henseler, Christian M. Ringle, Marko Sarstedt · Journal of the Academy of Marketing Science · 2014 · 33.7K citations · Full text

Social Sciences, Behavioral Sciences, Method Validation +15

When to use and how to report the results of PLS-SEM

Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt et al. · European Business Review · 2018 · 24.2K citations

Social Sciences, Educational Measurement, Method Validation +16

A primer on partial least squares structural equation modeling (PLS-SEM)

Adrián Leguina · International Journal of Research & Method in Education · 2015 · 19K citations

Natural Sciences, Behavioral Sciences, Psychology +10