Concepedia

Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

Bastian Popp, Herbert Woratschek

Journal of Brand Management · 2017 · 162 citations · 97 references

Open access

Concepts

BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorMarketing StrategyBrand EquityBrand IdentityBrand ImageBrand LoyaltyConsumer SatisfactionWord-of-mouth MarketingBrand RecognitionBrand Word-of-mouthConsumer-brand InteractionsCustomer Satisfaction ImpactsIdentification

References

97

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Harvard business review

Journal of the American Dietetic Association · 1994 · 46.5K citations

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Business, Marketing, Marketing Management +17

The partial least squares approach for structural equation modeling.

Wynne W. Chin · 1998 · 11.7K citations

Social Sciences, Biostatistics, Psychometrics +12

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980 · 9.9K citations

Business, Marketing, Social Psychology +15