Herbert Woratschek

The sport value framework – a new fundamental logic for analyses in sport management

Herbert Woratschek, Chris Horbel, Bastian Popp · European Sport Management Quarterly · 2014 · 239 citations · Full text

Sport Participation, Critical Review, Management +10

Resource integration

Michael Kleinaltenkamp, Roderick J. Brodie, Pennie Frow et al. · Marketing Theory · 2012 · 166 citations · Full text

Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

Bastian Popp, Herbert Woratschek · Journal of Brand Management · 2017 · 154 citations · Full text

Marketing, Brand Perception, Customer Satisfaction +14

A systemic logic for platform business models

Julia A. Fehrer, Herbert Woratschek, Roderick J. Brodie · Journal of service management · 2018 · 136 citations · Full text

Business Intelligence, Business Model Logic, Business Model Canvas +18

Determining customer satisfaction and loyalty from a value co-creation perspective

Herbert Woratschek, Chris Horbel, Bastian Popp · Service Industries Journal · 2019 · 129 citations

Customer Satisfaction, Consumer Research, Brand Strategy +18