Concepedia

Chris Horbel

CH

15

Publications

797

Citations

13

H-Index

2006

Active since

Affiliations

University of Bayreuth(Current)

University of Southern Denmark

Norwegian School of Sport Sciences

Universidad de Los Andes

Saarland University

Chris Horbel is an author at University of Bayreuth specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingBrandingCommunicationSports MarketingStrategic Management

Publications per year

2006–2021

15

Publications

15

The sport value framework – a new fundamental logic for analyses in sport management

Herbert Woratschek, Chris Horbel, Bastian Popp · European Sport Management Quarterly · 2014 · 239 citations · Full text

Sport Participation, Critical Review, Management +10

Determining customer satisfaction and loyalty from a value co-creation perspective

Herbert Woratschek, Chris Horbel, Bastian Popp · Service Industries Journal · 2019 · 129 citations

Customer Satisfaction, Consumer Research, Brand Strategy +18

How context shapes value co-creation: spectator experience of sport events

Chris Horbel, Bastian Popp, Herbert Woratschek et al. · Service Industries Journal · 2016 · 105 citations · Full text

The Importance of Connected Ocean Monitoring Knowledge Systems and Communities

Brooks Kaiser, Maia Hoeberechts, Kimberley H. Maxwell et al. · Frontiers in Marine Science · 2019 · 58 citations · Full text

Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment

Bastian Popp, Bradley Wilson, Chris Horbel et al. · Journal of Strategic Marketing · 2015 · 50 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +18

Rows per page

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